ireneluftisaluxuryprêt-à-porterbrandbasedinmunich.themodernyetelusivefeminineandromanticstyleisthesignatureofthebrand.irene’slifeishomagetofashion.bornandraisedinrussiaasthedaughterofamastertailorshefollowedhermother’stracksanddidherapprenticeshipasacoutureartisan.shegraduatedwithdistinctionfromtherenownedgermanmastercraftsmenschoolforfashion(deutschemeisterschulefürmode)andlaterfromtheakademiefürmode&designinmunich.whileworkingforinternationallyrenownedbrandsireneluftfoundedherowneponymouslabel.eversincethefirstdayirenelaunchedherlabelsheisknownforherspectacularhandmadecouturedressesforprivatecustomersandherstrongyetwonderfullyfeminineideaforherprêt-à-porterandoccasionweardesigns.ireneluftisaregularattendantatmercedes-benzfashionweekberlinwhereherfashionshowsareastatement,eachtime.